Advertising + AdTech
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...
People in Automotive: Brett Hall
In this episode of People in Automotive, Laurie Halter, DMM Expert Panelist and host of this exciting and human centric series, meets with Brett...
Use it or Lose it: The Vital Role of Activated Data in Closing Sales
There’s a lot of talk about data in automotive these days, and rightfully so. We are living in an age where data is literally the factor that...
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a...
QR Codes on your Streaming Automotive Ads?
Streaming advertising is a form of digital advertising delivered to viewers through internet-based services that bypass traditional cable or...
The Critical Role of Audience Suppression in Effective Dealership Marketing
We talk a lot about how sending the right message at the right time to the right shopper is key in creating hyper-personalized shopping experiences...
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to...
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...