Why Auto Dealer Marketers Must Understand Secure Data In Transit
The rise of e-commerce, online financing, and digital customer interaction has created a seamless car buying experience. Auto dealers and their marketing departments are embracing tools that reduce friction during the shopping and transaction...
The Manager’s Guide to Tools, Tactics, and Social Selling Success (PART 2)
In part one of this two-part series for sales managers on embracing social selling and overcoming the obstacles with a sales team, I discussed some of the standout challenges and how to unlock potential. This month, part two is aimed at...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
It's Embarrassing, Almost.
Manna, H2Go, Copco, Zojirushi… Any ideas what these have in common? Here’s a few more examples, which may give it away: Tervis, Hydro Flask, Thermos,...
Revolutionizing the Dealership Experience in the Intelligence Age
Artificial intelligence (AI) is not just a buzzword, but a powerful force that is reshaping the automotive retail landscape. As we stand on the brink...
Car Dealers: The Hispanic Market Is Still Waiting to Be Engaged
I was a guest on Paul Meyer’s Sunday Night Live last month. It was a lively talk covering a lot of facts on Hispanic marketing and the immense...
Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...
Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART 1)
Hey, you know that thing your kids are always staring at? Social media? Well, what if I told you it could actually help you sell more cars? I know, I...
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...
Owl Chores
My wife and I have a neighborhood owl. Well, it’s not our owl. Every night, right after sunset when the trees are still and the orangy-pinky hues...
Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners
Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...
Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships and individuals must stay ahead with...