The Hidden Gains of Using AI in Fixed Ops
I’ve been in and around service departments for over three decades. First as a technician, an advisor, a manager, and now as someone who helps leaders transform their fixed ops operations. I’ve seen technology come and go, and I’ve seen the...
5 Ways to Make Your Service Department a Favorite with Women
I’ve spent my entire life in the car business, so when I walk into a service department, I notice things most people don’t. My eyes go straight to how the staff greets customers, how they talk to each other, and the small moments that make the...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
I’m Free
How did you feel on: You felt amazing! You felt alive and without responsibilities! Ahhhh! Some dealers felt this way when the current President was...
Increase Your Cyber Security with 10 Simple Steps
What started as a story about how I helped a dealer handle hackers who had created a fake website has now turned into a series on cyber security...
Dealerships Don't Need More People or Vendors
Automotive retail is stuck in a loop. When problems arise, we default to two options: Hire more people. Buy another tool. But neither approach...
How to Use Social Media to Build Trust and Appointments
Social selling. Just the term makes me feel like I’ve been cornered at a networking event by someone wearing a Bluetooth headset and no shame. And...
How Smarter Data and Tech Can Fix Your Dealership's Staffing Issues
Everyone’s feeling it: employee turnover is a massive pain point and dealership teams are caught up in a cycle of missed opportunities and staffing...
How Automotive Service Pricing Reshaped the Competitive Landscape
This article was written by Joe Gibson, the Executive Vice President of Business Development and Growth at InteliChek Automotive, InteliChek...
It's Time to Circle the Wagon
Back in the frontier days, circling the wagons meant getting ready for an attack. These days? Same idea – just swap the bandits for regulators,...
Start the Riot: Inside Automotive's First AI Cohort
It’s January 1978 and the Sex Pistols have just self-destructed on stage in San Francisco. This symbolic implosion marked the end of UK punk’s...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
