PAID ADVERTISEMENT

The world of automotive CRM can be as confusing as it is helpful. Dealers (and plenty of vendors) have been talking about so-called Customer Relationship Management for years, but many are still unsure how to successfully implement it in a dealership, or even what defines success. Is success simply usage or is there a much larger goal in mind—being “up and running” as quickly as possible and making significantly greater amounts of money as well-established businesses in an ever-changing market?

Over the past 20 years, we’ve worked constantly to improve the concept of technology-based CRM and we’ve captured the essence of our experience in the 150 pages of our latest publication, Seven Months to CRM Greatness. Dealers today need a straightforward game plan for successfully implementing and utilizing CRM. It is a play-by-play description of how any dealership, currently handicapped by the limitations of manual tools, underutilized systems, and/or the wrong CRM applications, can reach and maintain a peak level of effectiveness with the proper solution in about seven months.

The contents of the book will prove helpful to any dealer. For those just getting started with CRM, this book will serve as a guide for the entire process. For those ready to ramp up their current CRM efforts, it will help confirm how well they’ve done and just how far to raise the bar. For those ready to change course, it should help identify what has gone wrong or been missing in the past, how to set a new heading, and just how far to go.

Seven Months to CRM Greatness is a follow-up to the 2000 publication, Floor Traffic is for Green Peas, which was reprinted by NADA as its definitive work on CRM for their Management Series. Far from being a 150 page sales brochure, the only place you’ll find our company name in either of these books is on the inside covers to establish copyright privileges.

Deploying CRM in your dealership does not have to be full of headaches. In fact, it can be the path to absolute greatness for your business—both now and in the future. Whether you are a dealer or manager, salesperson or BDC rep, Seven Months to CRM Greatness lays out a simple but strategic, month-to-month plan that is easy to understand and execute.

Are you ready for greatness?

To receive your FREE copy of Seven Months to CRM Greatness (valued at $12.95), visit www.autobase.net or call 888.396.5911.

Bryan Anderson is the founder and general manager of Autobase, Inc. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 888-396-5911.