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Innovative Dealers Grow Service Revenues with Customized Preventative Maintenance Program

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  When Performance Loyalty Group, Inc introduced their new UltraCare Preventative Maintenance Program six months ago they thought it would grab dealer’s attention. While they were optimistic, what was really surprising is how the retail customer embraced the concept and purchased the program. Pre-paid maintenance programs are nothing new in the auto industry, but the concept behind UltraCare is very different from what dealers may have...

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