This is cool. Dealer Marketing Magazine is cosponsoring a fantastic Internet learning seminar, October 5-7 in Atlanta called Synergy Sessions 2009. Unlike other digital seminars which are just disguised pitches for company sponsors, Synergy Sessions 2009 is designed to actually teach your dealership to use the Internet to boost store traffic and increase sales. When we were approached to cosponsor this event, we were skeptical, because we had heard the stories about dealers who attended other digital conventions only to find that they were stuck at what felt like a time-share pitch.

After reviewing the speaker panel and the subjects planned for Synergy Sessions 2009, however, we were convinced that the three-day seminar will truly offer real training and cutting edge speakers. The seminar, called Restructure to Maximize Performance will help your dealership retool to increase profit. Speakers will include people like John Ferber, former founder and CEO of Advertising.com, the world’s largest digital marketing company, which sold for $495 million. Dealer Synergy CEO Sean V. Bradley, a certified trainer for Franklin Covey’s the “7 Habits of Highly Effective People” will teach at the seminar.

Signup now by calling 888-815-4417 or visiting the Website at SynergySessions.com.

Also, the Cash for Clunkers is coming soon. Make sure you go through your inventory of new vehicles and find the ones that will qualify for the Cash for Clunkers program. When consumers trade in their “clunkers” you need to be ready with a list of vehicles with the correct mpg figures that qualify for the program. Even if the program doesn’t work with some vehicles, it will still get the conversation going with a customer.