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Qualities to Look for in a Search Engine Marketer at NADAIf you are looking for someone to help with your search engine marketing (SEM) at NADA, you will be bombarded by tons of people claiming to be the best. Maybe they are and maybe they aren’t, but how can you be sure if a search marketer is for real or just trying to get your elusive dollars? Here are some qualities to look for in a search marketer. Prove it After you are done listening to a search marketer’s pitch, the n... Read More |
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Are Your H.R. And Recruiters Wasting Your Precious Resources?“No one wants to work at our dealerships or live in our area.” When I heard this from the head of human resources and recruiting for a Honda dealership group, I nearly fell out of my chair. “Joe, our dealership has terrible benefits so I won’t even consider candidates with families. They won’t last.” The person that said this was head of H.R. for a Texas Nissan store.Now I know what you are thinking, “Nothing like that happens at my... Read More |
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