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Qualities to Look for in a Search Engine Marketer at NADA

If you are looking for someone to help with your search engine marketing (SEM) at NADA, you will be bombarded by tons of people claiming to be the best. Maybe they are and maybe they aren’t, but how can you be sure if a search marketer is for real or just trying to get your elusive dollars? Here are some qualities to look for in a search marketer.   Prove it   After you are done listening to a search marketer’s pitch, the n...

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Are Your H.R. And Recruiters Wasting Your Precious Resources?

Latest Biz Dev

“No one wants to work at our dealerships or live in our area.” When I heard this from the head of human resources and recruiting for a Honda dealership group, I nearly fell out of my chair. “Joe, our dealership has terrible benefits so I won’t even consider candidates with families. They won’t last.” The person that said this was head of H.R. for a Texas Nissan store.Now I know what you are thinking, “Nothing like that happens at my...

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Business Development
Title Filter     Display # 
# Article Title Author Hits
1 It’s Time to Change the Customer Satisfaction Survey System Jeffrey Henning 269
2 Dealership-Based Car Rental Departments Robert Hano 630
3 The 2009 SEMA Convention Proves it—People Still Love Their Cars! Kristin LeClaire 661
4 Going Green Doesn’t Have to Cost a Fortune Courtney Paris 712
5 ProPledge Program Protects Consumers and Dealers on New Car Add-ons David Copp Stringer 545
6 Growing Your Profits in 2010—Aftermarket Parts and Accessories Michael Bowen 586
7 The Value Of Internal Controls And Processes Sherralyn Peterson 1245
8 Keeping Your Dealership Franchise Ben Plymale 937
9 Bridging the Sales & Service Gap with RFID George A. Cresto 1389
10 The World Of Compliance Terry Dortch 1119
11 Recession Got You Down? Get Out And Fight For Your Business! Chip Wiley 1441
12 Protect Yourself And Your Money From A Manufacturer’s Audit Sherralyn Peterson 1694
13 Don't Argue About Difficulties—The Difficulties Will Argue For Themselves David Alan 1894
14 Recent Consumer Data On Hybrids Prompts Careful Examination From Dealers Tim Longnecker 2002
15 The Sky Is Falling, The Sky Is Falling, Bah Humbug! David Alan 2049
16 It's Not Enough To Just Be A Sales Expert Anymore Rob Lange 2244
17 The 10 Biggest Mistakes Dealers Make Part Six: Remember The Second Sift David Alan 2020
18 The Numbers Are Down Ken Huttman 2169
19 The 10 Biggest Mistakes Dealers Make: Part Five David Alan 2575
20 Winning The Race For Sales Chris Reed 2466
 
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