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How to Use Television to Take Your Dealership to the Top in 2010

Some dealerships shy away from television advertising, thinking it’s too expensive, but the truth is it’s extremely affordable and costs far less, on a cost-per-viewer basis, than other forms of advertising. What’s more, television advertising gives your store the look of a bigger more successful business, making you look as big as the manufacturer(s) you represent.   Before you dive in and start spending money on televisi...

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How To Adjust Your Advertising During This Economy

We must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifeblood of a dealerships survival and it is the only proven method to bring customers to the store. As sales soften and we see fewer buyers in our showrooms, however, we must move to guarantee that each dollar we spend is in the proper media.

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# Article Title Author Hits
1 Who Is the ‘Minority’ that Accounts for 85% of All Consumer Purchases? Women. Jody DeVere 234
2 Use Repurchase Quotes as a Marketing Tool Chip King 155
3 Eight Free Marketing Tips to Promote Your Dealership in 2010 Darren Waddell 2137
4 ProPledge Program Protects Consumers and Dealers on New Car Add-ons David Copp Stringer 456
5 Growing Your Profits in 2010—Aftermarket Parts and Accessories Michael Bowen 484
6 Managing the Lengthening Consumer Purchase Cycle Mark Garms 1148
7 Are You Advertising in the Right Places, with the Right Response Tools? Laura Noonan 897
8 Five Common Questions About Toll-Free Services Laura Noonan 981
9 Finding Your Shade of Green Joe Kyriakoza 1018
10 What’s the Frequency Kenneth? Is Traditional Media More Effective than Digital? Jim Irving 1239
11 Word-Of-Mouth Advertising—What Are Women Saying About You? Jody DeVere 1949
12 Ten Reasons to Hire a Public Relations Firm Scott K. Russell 1900
13 When Marketing Budgets Are Tight, Go Back To Basics Staff writer 1066
14 Is Your “Cash Price” A Moving Target? Thomas B. Hudson 1446
15 The Future Of Lead Management Ben Brigham 1198
16 Dragging Customers In Off The Street Editorial Staff 1343
17 Marketing To Women Is The Pot Of Gold At The End Of The “Recession Rainbow” Jody DeVere 1353
18 First-Party Leads: The Gold Standard Dean Evans 1764
19 An Easy Way to Brand Your Dealership Laura Noonan 1844
20 Maximizing Your Leads Michael Bowen 1384
 
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