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Search Engine Optimization for Automotive Fixed OperationsThere is a lot of talk about automotive internet sales, business development, technology, and digital marketing. but…there is a lot less talk (almost none in fact) about fixed operations on the internet or digital marketing for the service department. Why is that, when fixed ops is 65 percent (o... Read More |
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CRM Should Provide You with Actionable Information Not Just Loads of DataManagement by Exception (MBE) is a management philosophy and practice where manager intervention is primarily focused on the areas of organizational performance that need attention. In other words corrective management actions are driven by someone or something not performing as expected or an excep... Read More |
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Why Your Website Needs a Video Walk-Around for Each VehicleToday’s car shoppers decide what car they want to buy while they are still searching on the internet, long before they set foot i... Read More |
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Launching Social Media Sites for Dealerships with Multiple NameplatesLatest Internet Marketing News Okay, you’ve decided to plunge into social media. However, before you get started setting up your dealership Facebook pages, twit... Read More |
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Avoiding the Pitfalls of a “No” Environment in Your DealershipDealership “life” can be hectic. You find yourself putting out one fire after another, and it seems as if great chun... Read More |
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Pay-Per-Click Keywords—Where Do I Start?It doesn’t matter whether you are in the business of selling cars or snow globes, one of most important parts of pay-per-click (P... Read More |
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Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore |
Do You Know What Makes Your Customers Buy?There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in their databa... Readmore |
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Opportunity Grows In The Dealer Managed Portfolio MarketFranchised and independent auto dealers are taking a page from the buy here, pay here dealerships and holding their own paper. A recent informal surve... Read More |
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